What is igo4 price comparison watch?
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igo4 have drawn up an extensive set of profiles, which reflects both the overall profile of consumers that are visiting price comparison sites, but also considers those consumers who are most likely to arrange cover through this route. This is then manually put through all price comparison sites on a monthly basis generating over 500 different quotes
The resulting data gives us an index comparing the top 3 prices across the major sites and enables us to spot trends, and with our understanding of the market, provide accompanying commentary.
LATEST Headlines
JULY 2010: MOTOR RATES CONTINUE THE MOVE TOWARDS PROFIT AS THE DIRECT WRITERS EDGE AHEAD OF BROKERS
- 22% uplift in Motor rates in last 9 months though the rate of increase has begun to show signs of slowing down.
- A Direct Writer is cheapest on 60% of all quotes - up 10% in the last quarter.
- Motor Panel insurers content to grow through churn from broker back books as capacity shrinks and rate increases continue.
- Falling conversions from 2nd year customers leading to changes in commercial approaches of aggregators.
- Size of aggregator panels starts to flatten, though GoCompare continues to add new brands – no major new entrant in the last 3 months.
- Home aggregator panels continue to grow as Moneysupermarket unveils its new site experience.


